Landlord Letters
Field notes from the operator’s chair.
Plainspoken lessons about self-management, hard calls, better systems, and the parts of landlording nobody can automate for you.
The Plain Vanilla Business: How to Run Your Rentals Like a Pro (Without Hiring One)
The business-identity shift that turns small landlords into small operations tenants respect — and the Forever Difference that makes it worth the upfront work.
Read the letter Rental Property StrategyHow to Pick a Rental Property That Attracts Good Tenants
The property is the foundation of your whole landlording operation. Get it wrong and no amount of management can save it. Here's the criteria I use.
Read the letter Tenant ScreeningHow to Screen Tenants Like a Hard Target
The fastest way to attract good tenants is to become hard to fool. The Plain Vanilla Business advantage, the hard-target listing, and the non-negotiable rules.
Read the letter Landlord ArchetypesThe 7 Types of Landlord — Which One Are You Becoming?
Every landlord fits one of 7 types. Most drift into the wrong one without realizing it. Here's how to spot yours — and build toward the only one worth being.
Read the letter Self-Service ManagementHow to Run Your Own Rentals Without a Property Manager
Ten years of self-managing rentals taught me a better way than hiring a property manager. The field guide for small landlords who want cashflow forever.
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